Visit SnotRag Dave's column >>

SNOTRAG DAVE

A wealth of useless knowledge
Add To Watchlist
Articles Posted: 46; Links Seeded: 166
Member Since: 6/2008Last Seen: 11/24/2009

On the (Smaller) Cover of the Rolling Stone

advertisement

Rolling Stone magazine unveiled plans on Monday for a major design overhaul, scaling down its signature large-format pages to a standard magazine size in a bid to bolster advertising and sagging newsstand sales.

The U.S. pop culture magazine will end the oversized look that for more than 30 years has distinguished it from rival publications starting with an issue set to hit newsstands on October 17.

Published to:

What's this?
Who's leading the conversation?
This visualization below allows you to see the impact that each user has on the current conversation. The top row contains the group of users who have had the most impact, the 2nd row the group of users who have had the 2nd most impact (et cetera). Users with similar impact are grouped together, and the average score of the group is shown to the left of the group. The author of the article is also shown on the left, in their corresponding group. Each user's score is based on the number of comments the user has made plus the number of votes their comments have received. The scores are calculated relative one another, so while their absolute value is not particularly important, their relative difference does indicate a larger difference in impact on the conversation.
0.5
{"commentId":2431192,"authorDomain":"snotrag-dave"}

From a retailing point of view, this makes sense. I can see how difficult it could be to display an oversized magazine compared to the overwhelming number of competitors of standard size. Rolling Stone, like Billboard, usually is regulated to the back of the magazine rack due to its size... and that means the cover is not as visible.

With this change, I hope the mag is displayed in more prominent racks.

My fear, though... is that this change will be accompanied by an editorial shift... turning Rolling Stone into another Entertainment Weekly. The magazine already has caused me grief... by featuring the Jonas Brothers on the cover.

The Jonas Brothers!?!?!? Are you f*$@king kidding me? On Rolling Stone? I thought someone was trying to mail me the latest Tiger Beat!

{"commentId":2431192,"threadId":"330331","contentId":"1741851","authorDomain":"snotrag-dave"}
    Reply#1 - Tue Aug 12, 2008 8:24 AM EDT
    {"canLink":false,"threadId":"330331","isPrivate":false}
    Leave a Comment:
    You're in Easy Mode. If you prefer, you can use XHTML Mode instead.
    As a new user, you may notice a few temporary content restrictions. Click here for more info.
    {"threadId":"330331","contentId":"1741851"}
    Start TrackingStart Tracking
    Stop TrackingStop Tracking